The organizing team has provided comprehensive advice and support for all exhibitors in setting up their stands. While standard formats are the foundation, all stands are customizable to reflect each brand's identity.
Don't miss interviews, special features, and the best moments of WINEMADTune in to our TV channel and experience the fair from the inside.
| Opening hours | Topic on | Ponente |
|---|---|---|
| 27 May 2026 | ||
| 11:00 – 11:50 | Round table: debate on wine marketing channels | Juan Manuel Bellver, gourmet journalist — Jorge Fernández-Rúa, Managing Partner, Cariotipo Public Affairs Consultancy — María Sánchez, Director of Food Distribution at ANGED — Cristina García, Director of Food Service & Catering at Worldpanel — Emilio Gallego, Secretary General of Hostelería de España — Julia del Castillo, winemaker — Moderator: David Martín, Corporate Advisor, Retail & Consumer |
| 11:50 – 12:20 | Outlook for the Spanish economy and the challenges facing the wine sector | Miguel Cardoso · BBVA Research – Chief Economist Spain & Portugal — Moderator: Jaime Clavo · Head of Agricultural Business at BBVA |
| 12:30 – 13:00 | The regulatory board | Miguel Sanz Cabrejas · General Director DO Ribera |
| 13:15 – 14:15 | OPENING | |
| 14:20 – 14:50 | Success story: Matarromera Wineries | María Sevillano García · Director of Sustainability and Win Winery |
| Midday break | ||
| 15:00 – 15:45 | Round table: present and future of Andalusian wines | Javier Arana · Secretary General DO Málaga — Enrique Garrido · Managing Director DOP Montilla-Moriles — Antonio Izquierdo · Secretary General DOP Condado de Huelva — César Saldaña · President DOP Jerez-Xérès-Sherry and Manzanilla-Sanlúcar de Barrameda — Moderator: Alberto Luquini |
| 16:25 – 16:55 | Small wineries, big opportunities with AI: communication to innovate | Andrea Rosa Capriles · Vinnóvate Consultant |
| 17:35 – 18:05 | Wine export | Juan Carlos Llopart · CEO Apaches |
| 28 May 2026 | ||
| 10:30 – 11:30 | Profitable wine list · Wine by the glass: how to sell more · How to sell wine in a restaurant | Álvaro Martín · Winery Entrepreneur — Joris García · Sommelier of the Americas — Pascual Ibáñez · Sommelier and CEO of Pascual Sommelier |
| 11:40 – 12:10 | Defending young farmers: key to the future of the agricultural sector | Agustín Mirana Sotillos · Managing Director of Asaja — Moderator: Jaime Clavo · Head of Agricultural Business at BBVA |
| 12:15 – 13:00 | Resilience to Climate Risks in Viticulture (MAPFRE) | Pedro Arnau, Oceanographer (Medium and Long-Term Weather Forecasting) — Félix Novoa, Technical Director of AGROSEGURO — Daniel Orusco, Consultant in Viticulture, Enology and Grape Producer (Bodegas Orusco) — Orestes García, Agricultural Engineer and Oenologist (Grupo J. García Carrión) — Moderator: Isidro Naranjo, Director of the Agro Channel at Mapfre |
| 13:05 – 13:35 | Wine and exporting: keys to selling more securely | Adele Roberto · Territorial Director Madrid Central of Solunion Spain |
| 13:40 – 14:25 | Leading with data: the invisible advantage | Javier Egaña · Founder of Pricing Wine |
| Midday break | ||
| 15:15 – 15:45 | Wine as a driving force for tourism in the region | Jorge Solana Aguado · Director of Enoturismo 360 and La Prensa del Rioja |
| 15:50 – 16:35 | Personal experiences with clients | Joris García · Sommelier of the Americas |
| 16:45 – 17:15 | Choosing wine in life | Jacinta Giménez y Bedmar · Business Operations Manager |
| 17:25 – 18:10 | The gastronomic event as an engine for branding and direct sales | Nacho Sandoval · CEO Nacho Sandoval |
| 18:20 – 18:50 | Chill it, cool your wines in seconds | Marcos Condomi · CoFounder of Chill It |
| 29 May 2026 | ||
| 11:00 – 11:30 | Wine tourism as a business | Daniela Reverón · Bodegas Reverón — Francisco Borja de Mesa · Manager of Bodegas El Lomo — Moderator: Hernán Tejera · Manager of the Canary Islands Wine Tourism Cluster |
| 11:35 – 12:05 | Borsao Winery: tradition, present and future of a benchmark in Garnacha | Emilio del Caso · Manager, Bodegas Borsao — Moderator: Rebeca González · Energy and Sustainability at BBVA |
| 12:10 – 12:30 | The importance of wine tourism in the municipalities of Madrid | José Antonio de la Morena · President of ADI Sierra Oeste |
| 12:35 – 13:05 | Gastronomy, wine and territory | Carlos Lozano · Bodegas Llanovid SCL — Víctor Lugo · Bodegas Berrazales-Finca La Laja — Moderator: Hernán Tejera · Manager of the Canary Islands Wine Tourism Cluster |
| 14:05 – 14:35 | Wine culture and society | Sofía Monshawer · Piedra Fluida Winery — Juan Escudero · Finca Escudero Winery — Moderator: Hernán Tejera · Manager of the Canary Islands Wine Tourism Cluster |
| 14:40 – 14:55 | ENCLOSURE — Gerardo Correas · President WineMad | |
WINEMAD - Madrid International - Wine Fair 2027 It is the major professional meeting of the wine sector in Madrid, which will be held on the days 15,16 and 17 March.
Following the celebration of its first edition in 2026, WINEMAD It is moving towards a new stage with the aim of consolidating itself as an international, professional and useful trade fair for the sector.
WINEMAD It brings together wineries, designations of origin, distributors, importers, buyers, the HORECA channel, institutions, media and companies linked to the world of wine.
The fair combines business, culture, gastronomy, knowledge and experience, with Madrid as the meeting point.
In 2027, WINEMAD wants to continue growing as a fair designed to generate real opportunities: new contacts, business relationships, visibility for wineries, international presence and connection with the professional channel.
It's not just about showcasing wine. It's about creating a space where the industry can meet, talk, sell, buy, learn, and explore new avenues for collaboration.
Madrid, with its strategic location, gastronomic strength, trade fair capacity and international projection, offers the right setting to continue promoting this project.
The official app of WINEMAD It will be a key tool for organizing your visit, checking the schedule, locating exhibitors, and accessing practical information about the fair.
But above all, it will be a tool designed to do business.
Through the app, wineries will be able to contact professional buyers, importers, distributors, the HORECA channel and hosted buyers, request meetings, set appointments and prepare their business agenda in advance during the fair.
The goal is for each exhibitor to make the most of their presence at
WINEMADgenerating useful contacts, valuable meetings and new business opportunities.
In addition, all participating wineries will have a support person who will help them use the tool, organize their contacts and get the most out of their participation in the fair.
So that each exhibitor can take full advantage of all the possibilities of WINEMADWe have prepared a simple tutorial on how the official event app works.
Through the app, users can consult contacts, view professional profiles, request meetings, organize their schedule, and set appointments with buyers, distributors, importers, the HORECA channel, and Hosted Buyers.
In addition, each winery will have an assigned support person who will provide personalized assistance before and during the fair. This mentor will answer questions, guide participants in using the app, and help prepare the meeting schedule to maximize their participation in the event. WINEMAD.
The app is not just an information tool. It's a tool for working at the trade fair, making contacts, and creating new business opportunities.
Press clipping and media impact: The first edition of WINEMAD It has also generated significant media coverage, both in specialized and general media outlets.
From Canada to Singapore: WINEMAD 2026, the meeting point for international buyers WINEMAD 2026 was born with a clear vocation: to facilitate real business opportunities
From Canada to Singapore: 10 markets where WINEMAD 2026 opens up real opportunities for exhibitors WINEMAD 2026 is being built as a 100% professional trade fair,
Madrid is, without a doubt, the perfect place to host an international wine fair. Its connection to the world, its history, and its energy make it WINEMAD in an unforgettable experience. Attending an event of this magnitude in such a vibrant and welcoming city guarantees success and international exposure.